YouTube Swipe!

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Following two years in the making, and research which suggests that swiping is easier for users than tapping.  YouTube introduce ‘flexy watch’, which also allows the video player to adapt to a broad range of aspect ratios automatically in their APP. 70% of YouTube viewers now come from the mobile web, which has led to this focus on better mobile device control

Swiping videos / gesture controls help contain users and leads to more time watching videos.

This new feature is only available to select iOS users currently, and the feature has been in an beta through the summer, but maybe rolling out across the spectrum soon…  Android users will have to wait for the feature to appear if it’s successful on iOS.

 

SO, What this could mean for music videos & the revenue generated form the views on them?

The ease of use & ability to switch by swipe may pull users into other music through YouTube’s video selection algorithms, and offer a better experience and way to discover new music. But, will having instant access to additional suggested videos change how long people watch/listen to a video too?  It could also affect royalty streams if someone ‘swipes’ within 30 seconds.It will be interesting to compare watched minute stats on videos before and then again after this change!

YouTube counts a “view” as someone watching the video for at least 30 seconds.

Well’ be watching & keeping you up to date!

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