Spotify monthly active users is up , standing now at 200 million!
The majority of the companies subscriber base in North America and Europe, with around 60% of their paying subscribers from this territories too. As such, Spotify is looking further afield to continue user growth – especially those who subscribe to the ‘paid’ service
Spotify’s recently launched in the Middle East / North Africa (MENA), and is shortly set to launch in India
As the company look back at 2018 though, they will see this growth as a job well done.
The official numbers shows that Spotify added at least 43m in 2018 – from its official (157M) year-end figure in 2017.
So, now we turn to Spotify’s worldwide paying subscribers!
The company had 71m 2017 premium subscribers, ( growth of 23m subs on the 48m who were paying at the end of 2016). Last year Spotify forecast that it would close off 2018 with somewhere around 95 Million paying users worldwide. ( spotify will confirm the final numbers next month ) So around 22m – 25m additional paying users year on year
How does that relate to the firm’s paid conversion rate ? If we suppose Spotify ended last year with 200m Monthly Active Users and 95m paying subs, it would mean that 47.5% of the total users opted today for their music subscription. In 2017, with 71m subscribers and 157m global MAUs, Spotify showed a paid-conversion percentage figure of 45.2%.( slightly lower )
There is another important factor to consider though, which is how much Spotify’s subscribers are actually then paying for their subscription each month
The average global Spotify subscriber was handing over the equivalent of €4.73 per month in Q3 2018 ( the last reported quarter from Spotify ) – This is down over €2 from 2015.
We suspect this number will be less pleasing to the ear of the music exec & artists who music is being played