We have an update from Soundcloud to share with you!
Soundcloud are automating the profile harmonization process to save you from filling out forms (yay!).
here is what Soundcloud had to say…
What’s the problem we’re solving?
As you know, when content is delivered by labels and distributors to SoundCloud through the supply chain, we often have to create accounts for artists that we cannot find on the platform. In some cases, we end up creating profiles for artists that already have one.
Obviously, we don’t want this to happen. It’s confusing for users, looks messy and means your catalog is not being found.
What are we going to do about it?
In the past, we asked you to contact us when you had identified duplicate artist profiles. You had to fill in the form and then wait for one of our operational teams to process the request. This was time-consuming and meant we only worked through duplicates that were reported to us.
Now we have an entire team dedicated to searching the platform for duplicate accounts and merging them together! This means you don’t need to do anything. In fact, we’re already merging profiles right now.
Why are we doing this?
Although it’s pretty obvious that having all an artist’s content on one main profile is a good thing but there are also real benefits for you and your artists.
- Fans can find all their favorite artist’s music in one place. Tracks on duplicate profiles are not being found by our users and perform poorly.
- Artist accounts that have been merged have seen dramatic increases in engagement. Fans are listening more, liking more and reposting more.
- This increase in activity means more monetizable plays which means more revenue for both you and your artists
- Once we have merged these accounts, we will automatically map future supply chain content to these profiles meaning no more duplicates!
What do you need to do?
Nothing! We’ve already started the project and we’re moving full steam ahead. Accounts that have been merged already are performing better and generating more engagement.
Although we’re making great progress, there are a lot of accounts to go through so if you do locate a duplicate yourself then please feel free to let us know through THIS FORM. The team will get to it pretty quickly.
We’re excited about cleaning up the platform and giving everyone a better SoundCloud experience. Let us know if you have any questions!