Soundcloud, Under Armour & NYC Marathon – LICENSING

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SoundCloud is partnering with Under Armour to help runners train, warm up, and get pumped for the 2018 NYC Marathon.

This year Soundcloud will be promoting a (10) ten (non-exclusive) track playlist of upbeat music that runners can use as they run & train leading up to the marathon on 4th November , and they are LOOKING FOR MUSIC!

you must submit tracks no later than Friday September 26th, 6pm EST

Campaign Overview:

  • Program Summary:

    • Under Armour will be promoting a (10) track playlist of upbeat / hype music from emerging artists to help runners as they train for the 2018 NYC Marathon.

    • The playlist will be promoted on SoundCloud and live as a playlist on the Under Armour SoundCloud Profile

  • Ad Impressions:

    • Minimum of 10 million impressions for the playlist, consisting of (10) ten tracks promoted on SoundCloud mobile and desktop stream to users in the US only.

  • Direct Sponsorship Compensation:

      • Other Partners: Payout to be determined based on such partner’s rev share of their pro rata share of their track’s plays within the playlist during the campaign period

Run Dates: The playlist will be promoted for ~4 weeks from October to November (exact dates are not yet finalized).

  • Territory: US

  • Branding:

    • Full branding of playlist art & branding on each of the (10) ten tracks featured in the playlist (Please note this means the album art will be replaced with UA branding for the duration of the campaign)

    • You must be able to confirm artist / artist representative approves of UA  branding on the Album art as well as the visual track.

  • Content Requirements:

    • Exclusivity Period:

      • None

    • Target Audience:

      • A18-34 M/F active lifestyle

    • Genre:

      • Any

    • Tempo:

      • Upbeat / good to run to

    • Lyrics:

      • Radio Clean (No explicit lyrics)

      • No questionable themes

    • Artist Restrictions:

      • Artist must have a clean background i.e. no arrests or serious allegations

      • Artist must not have ties to any other ath-leisure brand (FILA, Nike, Reebok, Puma, Champion, etc.)

    • Artist Tier:

      • Emerging

    • Artist Commitment:

      • None

  • Other Details and Direction:

    • All tracks submitted must be monetizing in the ad-supported tier on SoundCloud

    • Track artwork / publicity images will need to be submitted if accepted (Layered PSD and fonts)

—————————————————-

Are YOU based in New York  ???

In addition to this promotion opportunity SoundCloud is partnering with Under Armour to promote their new HOVR running shoe. This year Soundcloud will be promoting (5) five non-exclusive tracks from emerging artists with a passion for fitness – each one representing one of the (5) five New York City boroughs.

Each artist will provide commentary discussing how they create and/or are inspired by their specific borough (i.e., Brooklyn, Queens, etc.).  Additionally – we will need (3) three of the 5-Borough emerging artists to perform at our SoundCloud / Under Armour NYC Marathon Event to be tentatively held one a tbd date between 11/1 – 11/4.

you must submit tracks no later than Friday September 26th, 6pm EST

Campaign Overview:

  • Program Summary:

    • Promoted Tracks:

      • Under Armour will be promoting (5) five non-exclusive tracks from emerging artists with artist commentary; (1) one artist from each of the (5) five NYC boroughs (ideally with athletic backgrounds).

      • The complete set of tracks + commentary will be compiled into a playlist on the Under Armour SoundCloud page.

    • Event Performance: Additionally – we will need (3) three of the 5-Borough emerging artists to perform at our SoundCloud / Under Armour NYC Marathon Event to be tentatively held on a TBD date between 11/1 and 11/4.

  • Ad Impressions:

    • Minimum of 1 million impressions per track (total of 5 tracks) promoted on SoundCloud mobile and desktop stream to users in the US only.

  • Direct Sponsorship Compensation:

    • Per Track Selected: ADVANE FEE TO BE PAID ( contact ampsuite for further details )

  • Run Dates: Each track selected will run for 2-4 weeks between October and November 2018 (dates subject to change)

  • Territory: US

  • Branding:

    • Branding on album art and track visual (Please note this means the album art will be replaced with Under Armour branding for the duration of the campaign)

    • You must be able to confirm artist / artist representative approves of Under Armour  branding on the album art as well as the visual track.

  • Content Requirements:

    • Exclusivity Period:

      • None

    • Target Audience:

      • 18-34 M/F active lifestyle

    • Genre:

      • Any

    • Tempo:

      • Upbeat / good to run to

    • Lyrics:

      • Radio Clean (No explicit lyrics)

      • No questionable content themes

    • Artist Restrictions:

      • Artist must have a clean background i.e. no arrests or serious allegations

      • Artist must not have ties to any other ath-leisure brand (FILA, Nike, Reebok, Puma, Champion, etc.)

    • Artist Tier:

      • Emerging

    • Artist Commitment:

      • Artist must record commentary about their connection to their borough (suggested script  / talking points will be provided if artist is selected)

      • Artist must post the SoundCloud link to their Under Armour branded promoted track on social media (FB, Twitter, IG)

      • (3) Three of the (5) five borough artists will be asked to perform at our Soundcloud / Under Armour NYC Marathon Pre-Party to be held between anywhere from 11/1 to 11/4 (tbd date on event) so please note if you are interested and are available to perform.

  • Other Details and Direction:

    • Track must have been released within the year.

    • All tracks submitted must be monetizing in the ad-supported tier on SoundCloud

    • Track artwork / publicity images will need to be submitted if accepted (Layered PSD and fonts)

So there we have it … SOME GREAT opportunities to promote your music , just get in touch with us here at ampsuite & we will send you the forms required to submit your music!

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